YouTubers have to declare ads. Why doesn't anyone else?

  Vaatamised 2,846,698

Tom Scott

18 päeva tagasi

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
EEpost declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 23 päeva tagasi
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, EEpost titles have to be short and catchy!
Mr Kiyoshi
Mr Kiyoshi 2 päeva tagasi
You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact EEpost that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.
95rav 3 päeva tagasi
The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.
This Guy Roll Needs
This Guy Roll Needs 3 päeva tagasi
Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"
Jonathan Corbett
Jonathan Corbett 4 päeva tagasi
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
For The Love Of Noise
For The Love Of Noise 4 päeva tagasi
Paid ad from the anti-vapers?
B A 3 minutit tagasi
Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one
épinards & caramel
épinards & caramel 9 minutit tagasi
12:28 Your gameshow ideas are getting weird! 😀
épinards & caramel
épinards & caramel 13 minutit tagasi
9:54 Ouch, that burn. To be fair the clip is ridiculous.
LagavulinMTG 16 minutit tagasi
We need sponsored content to be 100% banned from EEpost/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.
MrGermandeutsch 27 minutit tagasi
*_Oh dear_*
LagavulinMTG 41 minut tagasi
I wish the BBC and American had rules like that today... I can't stand brand control...
Bille994 45 minutit tagasi
They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha
Wendy G
Wendy G 47 minutit tagasi
How's about just always assume you're being advertised to.
Gibbon 27
Gibbon 27 56 minutit tagasi
11:41 *COUGH*
SZ3R0 Tund tagasi
Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)
Locke Pinder
Locke Pinder Tund tagasi
I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!
Misanthropic Servitor of Mars
Misanthropic Servitor of Mars Tund tagasi
The best ads on EEpost are when the creator does a creative ad while subtly insulting the sponsorship.
Pilbo Mags
Pilbo Mags 2 tundi tagasi
Sounds like a YOU problem
김경호 3 tundi tagasi
The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale
Nerd_ Guy_Lol
Nerd_ Guy_Lol 3 tundi tagasi
Never thought I’d see gucci gang in a tom scott video
stephen hartley
stephen hartley 3 tundi tagasi
theres a law for the rich and a law for the poor
onee 3 tundi tagasi
What you're saying depends on the country. It's not just EEpost. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.
Unimportant Account
Unimportant Account 3 tundi tagasi
lmao lorraine's tax evasion
Christophe Beaulieu
Christophe Beaulieu 4 tundi tagasi
I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho
Osama Ali
Osama Ali 6 tundi tagasi
majestic 7 tundi tagasi
The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk
Majed Marji
Majed Marji 8 tundi tagasi
The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic
KingIsulgard 9 tundi tagasi
There was an ad before this video.
Sarato 11 tundi tagasi
Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.
Caerys Nyx
Caerys Nyx 12 tundi tagasi
“Disguised Gambling Game” yes xD
jon sacbibit
jon sacbibit 12 tundi tagasi
i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.
Johl's 12 tundi tagasi
Because that's how they get make income if they are influencers. Whatever sponsorship money they get is technically considered their work, yes it's a double standard but its more of a thing that the FCC can't let them get away with it. Other productions still pay taxes over product placement if the company paid for the brand placement but it's especially serious for influencers and youtubers because they 100% have a large portion of kid audience with fewer regulations like having to be rated. EEpost and other social medias had to crack down on this when influencers and youtubers like that CSGO lotto thing happened. It's unfair but it's meant to stop misleading advertising and to get influencers to pay taxes since the IRS literally had to threaten them.
Jamie_JD 13 tundi tagasi
Tom being off centre is so powerful
Butter Bitch
Butter Bitch 15 tundi tagasi
I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.
JOZOPO 18 tundi tagasi
2k dislikes dang you guys really dont like vaping
mat 19 tundi tagasi
One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise
「CELLO KID」 19 tundi tagasi
Tom's becoming old
Molly Eck
Molly Eck 19 tundi tagasi
It’s time to play is this an advert **ad plays***
Msuni 21 tund tagasi
EEpostrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?
hen ko
hen ko 19 tundi tagasi
The BBC are always advertis
Punished_ 22 tundi tagasi
The difference is they're big, your small.
hen ko
hen ko 19 tundi tagasi
"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"
Frostbyt3z Gaming
Frostbyt3z Gaming 22 tundi tagasi
the words 'probably isn't' shouldn't exist in rules.
Keness Päev tagasi
why em see ay?
Toad Boy
Toad Boy Päev tagasi
We should just have no regulations
theshadowknows Päev tagasi
Fantastic content.
David Fisher
David Fisher Päev tagasi
Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.
Mak Yuki
Mak Yuki Päev tagasi
"Is this an ad?" *EEpost plays ad*
Vijay Parthasarathy
Vijay Parthasarathy Päev tagasi
Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to EEpost? Or do they do it??
Why We Love Film
Why We Love Film Päev tagasi
I agree...
SmikZeroYT Päev tagasi
In a movie I saw maby an ad of Yankee Candle
Stephany Gallego
Stephany Gallego Päev tagasi
The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account
Luca Zifferblätter
Luca Zifferblätter Päev tagasi
11:46 you're welcome
Luca Zifferblätter
Luca Zifferblätter Päev tagasi
As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".
Jded _404
Jded _404 17 tundi tagasi
what happens?!
Peter Murphy
Peter Murphy Päev tagasi
BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know
Peter Murphy
Peter Murphy Päev tagasi
EEpost playing mommy again sick of these nonces
BagelBear Päev tagasi
"It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*
Peter Murphy
Peter Murphy Päev tagasi
The BBC are always advertis
Gmo Skee
Gmo Skee Päev tagasi
Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?
ecks dee
ecks dee Päev tagasi
literally from this video i now know pitbull is now involved with nascar 😂 dam
shiva K
shiva K Päev tagasi
The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker
Black Bard Studio
Black Bard Studio Päev tagasi
What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.
Kyle Middleton
Kyle Middleton Päev tagasi
60 seconds in... wow... Don't hold back son.
UnbutteredToast Päev tagasi
This is probably the longest ad I've seen to date
googlemarmic Päev tagasi
Figuratively Razzmatazz
Figuratively Razzmatazz Päev tagasi
That intro simultaneously ended the careers of both reaction EEpostrs and gacha games.
juruewonf aurbewkis
juruewonf aurbewkis Päev tagasi
The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon
Nate Brown
Nate Brown Päev tagasi
There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.
Lachlan Keddie
Lachlan Keddie Päev tagasi
Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....
Tobey's Maguire
Tobey's Maguire Päev tagasi
deadviny Päev tagasi
wow vaping is so cool
James Päev tagasi
I never thought I would see Tom Scott rip a vape in a video
rickysmyth Päev tagasi
That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip
Mjws2907 Päev tagasi
Tom the dragon
tuna mayo
tuna mayo Päev tagasi
I really want to go to Asbestos Land right now.
Paul Smith
Paul Smith Päev tagasi
I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.
Paul Smith
Paul Smith Päev tagasi
as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"
IamScary Päev tagasi
I just ate a watermelon
Bente Huizer
Bente Huizer Päev tagasi
A comment for the algorithm gods
Jackie Morey
Jackie Morey Päev tagasi
There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅
Bogdan OWS
Bogdan OWS Päev tagasi
Actually on tv as well, where there is a paid something a small P in a circle appears.
Mr. C
Mr. C Päev tagasi
Tom Scott's videos are delicious vegetables in a world full of junk food.
Prahar Päev tagasi
I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.
Evgenii Nalpin
Evgenii Nalpin Päev tagasi
25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...
john_blaze39 Päev tagasi
Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere
E. Clark
E. Clark Päev tagasi
Do you have to declare EEpost videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.
bruceyboy 94
bruceyboy 94 Päev tagasi
I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂
Ersteller 2 päeva tagasi
Since your copyright video, I know that different rules apply to us and the rest of the world.
Smaller Badger11
Smaller Badger11 2 päeva tagasi
In a altenet world-this war was brought to you by raid showdow legends!
San Ansa
San Ansa 2 päeva tagasi
i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.
MARTHA SIMS 2 päeva tagasi
I love your videos so much but they make me sad about the bad things that people do.
Grounson FFM
Grounson FFM 2 päeva tagasi
12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played
DipWob 2 päeva tagasi
marvel movies should be the only movies that are allowed to put the disclosure in the credits
Sid Ferreira
Sid Ferreira 2 päeva tagasi
I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)
JOSEPH WODARCZYK 2 päeva tagasi
That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?
Benni Grote
Benni Grote 2 päeva tagasi
The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner
An Omnomnomnivore
An Omnomnomnivore 2 päeva tagasi
Robert F. Jobin Jr.
Robert F. Jobin Jr. 2 päeva tagasi
It's because they're rich and have power. Rules for thee, not for me.
Mike Hopman
Mike Hopman 2 päeva tagasi
They do have to say it in scientific fields
Rad cafe
Rad cafe 2 päeva tagasi
I'm going to Asbestos Land!!!!!
martinusK 2 päeva tagasi
I got a EEpost ad the moment that you said "Is this an advert?!". Feel like I'm being watched.
Aether Blackbolt
Aether Blackbolt 2 päeva tagasi
I guess the Free Speech argument for USA is because they do not want Compelled Speech; being forced to say a product placement is an ad/endorsement/sponsor would mean a control of the speech they can use to speak positively on something.
Vulkan 2 päeva tagasi
They don't have to do that because they are part of a long established communist brain washing dynasty, the new lot are telling the truth and it needs to go according to all the "humans" we put in charge.
gamebuster800 2 päeva tagasi
11:49 this made me laugh way too hard
That Onion
That Onion 2 päeva tagasi
asbestos land sound fun.
ut oots
ut oots 2 päeva tagasi
Mark Peter
Mark Peter 2 päeva tagasi
Well this is not entirely true, in the netherlands tv shows themself need to state if they are sponsored e.g. that product placement will happen in the program.
Losdylan Loasda
Losdylan Loasda 2 päeva tagasi
Ur awesome.
Daniel Harrison
Daniel Harrison 2 päeva tagasi
Why did you not have to declare you are advertising all those products so clearly displayed in your video? Were you paid to pick those examples? Did you get anything for showing those items so clearly and discussing them? Your video here looks to me to be just a long advert.
JOSEPH WODARCZYK 2 päeva tagasi
Thumbnail says he's not sponsored. It's just really difficult to give examples of product placement without showing products.
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